Pura Vida

How Pura Vida Bracelets drove engaged social media traffic with custom packaging and collaboration campaigns.
  • 125%
    Year Over Year Growth
  • 175
    Partnered Charitable Organizations
  • 2+ Million
    Social Media Followers

Pura Vida started in 2010 after two friends returned from a trip to Costa Rica with 400 bracelets.

A brand name came to life as both a lifestyle philosophy and translation of the word “Pure Life”. Those 400 bracelets would be the beginning of the epic Pura Vida success story and a deep commitment to support communities of artisans worldwide. 

Challenge

Pura Vida has grown an incredibly engaged customer base. Above all, people love the brand and what it stands for. With product demands skyrocketing, the company is now offering more, including the newly designed Press Box as part of their packaging strategy. 

 The Press Box offers exciting collaboration campaigns to followers on social. Pura Vida has teamed up with huge brands like O.P.I and Mario Badescu to give away boxes to lucky winners. Their decision to focus on eye-popping and functional boxes meant they needed something completely custom. 

With the opportunity to incorporate design in these boxes, it has expanded our visual branding for each launch campaign.

Kendra McLeish Brand Marketing Specialist at Pura Vida
Strategy

Pura Vida wanted the custom design to expand throughout the box, so each product was prominently displayed using inserts. To address their needs, CompanyBox brought in a team of structural designers, customer success managers and graphic designers to provide a box worthy of the PV fan base.  

The CompanyBox team first needed to understand the vision, so we focused on product details and box dimensions as well as the sketches Pura Vida provided. After that, details from the discovery session were used to create a working prototype. Our structural designers were involved at every step to ensure perfect fit. 

Results

The opportunity to incorporate design into their Press Boxes expanded visual branding for each launch campaign. When Pura Vida announced the giveaway on Instagram with photos of the completed boxes, over 45,000 fans entered.   

The team at Pura Vida now partners with CompanyBox for additional projects. Their creative team works hand in hand with us to turn ideas into real packaging.

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