With the rise of the wellness industry, achieving optimum health has never been more attainable, or more important. Smart branding helps to educate audiences new to industries like Testosterone Replacement Therapy (TRT). As testosterone naturally decreases in men as they age, the demand for TRT as a recommended form of treatment has increased.
Peak, a personal wellness firm, founded by Saad Alam is dedicated to providing such hormone optimization solutions for men. Alam discovered the importance of TRT when he turned 35 and noticed a change in his own body. He set out on a journey to learn more about male hormones and to help other men.
Understandably, questions grow with such demands. When does a lack of testosterone become a problem? How should men find solutions?
Alam’s ideas was to provide a comprehensive platform for testing and optimizing treatment for men with clinically significant hormone deficiencies, as well as helping them plan for the next 50 years of their lives. Even better, they could do all of this from the comfort and privacy of their own homes.
Peak, which launched in March 2020, provides testing kits, private doctor consultations, supplements and prescription medication specific to each member’s needs. It was essential for the company to ship these kits with specific directions for blood collection. Peak also needed a way to send its FDA-approved hormones every 90 days. And every step needed to be a complete, branded experience.
“We wanted to make sure it was a complete, branded experience. From beginning to end.”
To fully realize Alam’s vision, Peak engaged CompanyBox to build a “smart package” solution that incorporated custom packaging with easy access to video instructions. Peak smartly placed a QR code directly on the inside lid of its kits. Once the package is received, the clients can scan the code with smartphone for instant directions – making the box a part of the experience. It also eliminated the need for additional paper instructions.
Although QR code technology has been around for some time, many companies fail to integrate it into their packaging.
Peak reports the company exceeded its initial launch projections by at least ten times. Additionally, clients have given the entire experience high praise. Alam believes Peak’s next step is to build a similar product for women and continue education on TRT.
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