In recent years, unboxing has gone from being an online fad, to a powerful e-commerce marketing tool.
Ordinary consumers are unwrapping packaging for everyone’s viewing pleasure and becoming the internet’s word-of-mouth method. In fact, a study by Google revealed 1 in 5 buyers have watched an unboxing video and YouTube has more than 3 billion views in this category. But, if you want to make a lasting impression on video, your packaging and presentation is a vital ingredient.
For e-commerce consumers, it’s about the excitement and anticipation experienced by the presentation of a packaged product. This study found that attractive packaging actually activates brain responses in regions associated with reward. It’s much like opening a thoughtful gift – and brands like Bibbidi Boxes, a multi-fandom subscription box are well versed in creating this type of experience.
Bibbidi Boxes offers curated subscription packages with Disney park memorabilia, fandom wear and custom fandom products. Rebecca Cantrell, co-founder of Bibbidi Boxes, thought carefully about the customer journey. She wanted the arrival of the boxes to be as exciting as the unboxing itself, so the team knew they needed to focus on branded packaging from the start of the business.
We wanted the arrival of our boxes to be as exciting as the unboxing itself.
With a focus on branded packaging, Bibbidi Boxes contacted CompanyBox. The two companies have been working together since 2018. The goal was to create an esthetically pleasing unboxing experience that would turn customers into repeat business.
The decision to use custom packaging as a marketing tool has worked. With over 57,000 followers on Instagram, customers and followers look forward to seeing the boxes in social posts and on their doorstep. They also make regular appearances in many creative unboxing videos with views numbering in the thousands. That’s a lot of happy ultimate Disney fans.
Bibbidi Boxes has also expanded that magic into other themed boxes as well. They now offer a Harry Potter themed “Wizard’s Vault”, a Star Wars focused “Galaxy Box”, as well as a Marvel themed “Universe Box”.
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