Standard White is the typical corrugated material used for packaging. It has slight variations in the white color if you look very closely.
Premium White is our high performer. It will add a look of luxury to your print. Premium White is available in both a matte and gloss finish. Gloss finish is a process where ink is cured to appear glossier than a traditional matte finish. It is only available on Premium White.
Kraft is the standard brown material you see on boxes, but once you add your branding (logo, color!) it’s not so standard anymore. Be sure to think about the colors you use when choosing this material. Colors will look darker on Kraft than colors printed on Standard or Premium White.