Customer Feature: The Boy Box
There is a great podcast from NPR called How I Built This. It focuses on innovators and entrepreneurs and the story behind the successful businesses they have created. If you want to be inspired and have a chance, give it a listen.
One question the host, Guy Raz always asks is “how much of your success is from luck?”. Some people credit their luck, but most attribute their booming business to hard work and dedication.
Have you ever thought about what traits make an entrepreneur? Or what makes a successful business? It can’t just be luck-
The Huffington Post published a blog article back in 2016 entitled, What Makes a ‘Good’ Entrepreneur? The author points to words like Creativity, Passion, Tenacity, Flexibility and Focus. And this article by Forbes in 2015 says entrepreneurs have a greater capacity for pain and discomfort than most. They can stay up later, work longer hours, and stay more focused.
Regardless of what the secret sauce is, we love working with all the entrepreneurs who come to us for help with building their brand. It is so fun for us to hear people’s stories and see what they are working on—knowing they are determined to make their business work and stand out among the crowd.
The Boy Box is one such business. The owner, Elizabeth started out with an idea and worked hard to turn it into a startup company. She answered a few questions for us… AND *BONUS!* keep reading to find a special offer!
What was the inspiration for creating your business? How did you get started?
I grew up in an entrepreneurial family and have always wanted to start my own business, but needed the right concept to inspire me to take the leap. Being a mother of three boys I have always been disappointed trying to find adorable, stylish, yet practical outfits for them. It is difficult to find a complete outfit with matching accessories like hats, scarves and bow ties. I decided to take matters into my own hands and use my eye for design, creative and organizational skills to set out to create boxed sets of clothing that make shopping and coordinating stylish outfits for boys a breeze. After months of sourcing the best platform, products, and manufacturers …the Boy Box as born.
We love the look of your clothing! Take us through the process of creating a new collection.
We design and manufacture all our own items exclusively for The Boy Box. Kids play hard, so I aim to create boxes that are not only adorable, but practical too. Our items are worn, washed and played in several times by my own children to insure the highest comfort and quality. Usually an outfit comes about by finding a fabric I love and I take it from there. Although our demographic is boys, many of our items are gender neutral. We try to avoid your typical football or truck graphics and silly slogans like, “Mommy’s Little Linebacker.”
What is the hardest aspect of running your business?
The hardest part of running The Boy Box is finding balance between being a business owner and a Mom. Previous to The Boy Box, I was a stay at home Mom and devoted 100% of my time to my boys. Now they are in school aged, but I still have to work hard at scheduling my day to be sure business is running smoothly and that I am able spend quality time with the family.
What is your favorite part of running your business?
I love nothing more than seeing a customer post a picture on social media of their child in one of our items. They are always adorable!
How would you rate your overall experience with CompanyBox?
I give CompanyBox a 10! I worked with Chad during the design and order process. He was fantastic and very patient. He helped me work through some issues that I had with my graphic designer and made sure everything was perfect for me. The shipping was fast and the quality is top notch. I LOVE our boxes.
If you know a little boy in your life who could use The Boy Box, Elizabeth is offering 25% off your first box with the code COMPANYBOX (P.S. Many items are gender neutral, so they even work for girls!) Visit theboybox.com to see more.
And don’t forget to visit CompanyBox to start building your box and your brand!