Custom Packaging Makes Box Babe Gift Co. Boxes Even More Special
Every Box Babe Gift Co. box is filled to the brim with goodies from women-owned businesses. Personalized tumblers or mugs are paired with thoughtful cards and gifts, like cups of sunshine teas, pocket lattes, and cocktail mixes. Some contain shower steamers, lip scrubs, and body butters. And the cherry on top of these special gift boxes? The custom packaging that makes each box look like it’s been personally gift wrapped.
from brides to friends
Haley Sutton launched Box Babe Gift Co. in March of 2020 – the same week that North Carolina went into lockdown due to the Coronavirus pandemic. It was initially created to fill a void in the wedding market. Sutton’s ideas to help brides was straightforward; instead of stressed brides having to invest a huge amount of time to gather items for bridesmaid proposals, they could send a personalized gift box. Friends could do something similar – and send a congratulatory box to a newly engaged couple.
However, due to the state of the world, Sutton had to shift the focus of Box Babe Gifts.
“People just want to see their friends and loved ones, but they can’t right now,” Sutton said. “Due to health concerns and travel restrictions, it’s a really isolating time. So, I wanted these boxes to be a way to say, ‘Thinking of you!’ and ‘Can’t wait to hug you!’ Our mission is to connect people when they can’t physically be there to support each other.”
Sutton has also expanded her focus to other big life moments, like tailoring boxes to expectant and new mothers. Box Babe sends treats for pampering pregnant women and teething rings for babies. They also offer boxes for smaller moments, like filling boxes with desktop notepads and jotter pens for employee appreciation day.
Box Babe Gift Co. chose Company Box to create the perfect gift boxes because of the importance of customizable packaging.
“When people receive a bland box, they may push it to the side thinking it’s another Amazon delivery,” Sutton said. “We choose to put an eye-catching design as well as ‘Someone special sent you a gift from Box Babe Gift Co.’ right on the box to get recipients excited about their delivery.”
Box Babe Gift Co. changes up boxes to make the designs more festive around the holidays and change with the seasons.
Beyond the custom packaging, Box Babe Gift Co. needed a durable box to protect the precious cargo inside during transit. Sutton sources each item from women-owned businesses, and personally tests them out to ensure they are of high quality and a gift every woman would enjoy and use.
Can you make your packaging feel like a special gift? Is there a way to create easy, but impactful designs? Glad you asked.