Keep Your Branding Fresh with New Packaging Feb 20 2018
Company branding can be tricky business. It’s made up of lots of different parts, but one of the most noticeable is your visual branding. Your visual branding is communicated in all kinds of ways. These different avenues can include your web design, logos, and your product packaging.
Make Sure Your Packaging is On Brand
Product packaging should always be in sync with a company’s brand message. If you run a business known for providing products that are friendly to the environment, but your packaging materials aren’t eco-friendly, your brand message isn’t consistent and can create cognitive dissonance in the mind of your customer.
Product packaging has to broadcast your brand values loud and clear to be an effective marketing tool and appeal to the right people. Remember that details matter, and even seemingly minor details can have a big impact.
Change It Up and Stay Exciting
With company branding, details like your product name, logo design, art, color scheme, and even the size and shape of your packaging are all vital parts of your image. It’s important that you make sure each of these speaks to your market in an effective way.
You can keep your brand fresh in the hearts and minds of your customers by experimenting with new package designs. You don’t want to do it too often, but a strategic redesign and modernization of your product packaging can give your business a much-needed boost in visibility. Other tactics like seasonal-themed packaging can be great for boosting sales during major holidays.
Stand Out with Custom Packaging
Product packaging plays a key role in differentiating your brand from the crowd and gives your products an edge over your competition. It shows your customers that you pay attention to the little things. Custom mailers, shippers, point of purchase displays, and event trash boxes are just some of the ways CompanyBox can help you communicate your commitment to excellence in your business.
CompanyBox keeps its process simple so its custom packaging can help you get your company’s message in front of more people. This raises awareness of your brand and helps to drive more sales of your products.
With custom packaging, you can stay on top of all the latest design trends with top-of-the-line printing equipment to ensure that your product packaging stands out and looks sleek and professional. CompanyBox lets you customize your packaging by offering different sizing and dimensions that you can choose from. This is in addition to a variety of choices in paper and materials coupled with the ability to upload your own designs and color-scheme.
Our goal is to make creating and designing your product packaging as intuitive and easy as possible. That way your products appeal to your target audience, and you can communicate your company branding in a wide variety of places.
If you’re ready to take your product packaging to the next level and give your company brand a much needed refresh or boost in visibility, see what you can do with custom packaging. You only get one chance to make a first impression. Make sure it’s a great one with custom packaging from CompanyBox.