Customer Feature: Sparkle Hustle Grow Mar 20 2017
Fact: Almost 47 percent of US workers are women. If you’re a woman- go you!
Each year on March 8, International Women’s Day is celebrated in recognition of the strength and movement for women’s rights. The UN chooses a theme every year with 2017 being “Women in the Changing World of Work”. What a perfect lead-in to our customer feature today.
The company we are honoring today recognizes and serves those women in the workplace, specifically entrepreneurs. Women are a HUGE part of today’s workforce. In fact, there are 11.3 million women-owned businesses in the United States alone.
Enter Sparkle Hustle Grow, a subscription box for female entrepreneurs. Featured in Buzzfeed as 1 of 23 Subscription Boxes That Will Make 2017 the Best Year Ever, this box comes packed with items to inspire and help a business grow.
The owner and founder, Julie Ball even offers her subscribers a monthly online course or tutorial along with access to a private Facebook group for additional collaboration and training.
We wanted to know more about what makes this business tick, so Julie graciously gave us a peek at what she does.
What was the inspiration for creating your business?
I work from home and sometimes feel like I’m on an island. I wanted to create a community of other female entrepreneurs so we know that we’re not in it alone. The community’s common ground is that we are all business owners who want to constantly learn and implement new tactics to help grow their business…and have fun while doing it!
Who is your ideal customer and what is your hope for them after receiving a Sparkle Hustle Grow box?
My ideal customer is a female entrepreneur who wants to learn, participate in community and is willing to invest in a tool to help them their grow their business.
Why did you choose to create a custom shipping box for your company?
My audience is very visual. We like beautiful things. The design is meant to delight the customer when they see it, especially because it stands out from the rest of their mail.
We love that you even offer an online course or tutorial each month! How do you come up with ideas for the box and these courses?
When I was brainstorming my idea, I looked back at my own business expenses. I found that I was spending money on tools, office supplies and online courses. So this box is a monthly delivery of all 3!
What is your favorite part of running your business?
My favorite part is definitely interacting with the community in our private Facebook group for subscribers. They are so inspiring and supportive to both me and the other group members.
Psst..Check out the infographic below for more awesome fist pumping facts on women-owned businesses.